Zillwoods

Overview

A bold and modern brand identity for Zillwoods, the UK’s leading signage experts since 1887. Designed to celebrate craftsmanship, innovation and legacy through a vibrant visual language.

Website

Deliverables

We reimagined the Zillwoods identity to reflect both its legacy and its progressive approach to signage. The new logo features a dynamic ‘Z’ monogram constructed from interlocking colour segments, symbolising creativity, versatility and craftsmanship. This shape also conveys motion and collaboration, key values of the Zillwoods brand.

The refreshed colour palette introduces a bold combination of purple, blue, green and orange to communicate diversity and energy, balanced by a refined black and white system for contrast and clarity. Typography was selected to be strong, contemporary and easily adaptable across physical and digital formats.

The new identity system was applied across a range of collateral, including business cards, signage, internal graphics and flags. Each application reinforces Zillwoods’ position as a trusted signage expert with a modern creative edge.

Our approach ensured the rebrand honoured Zillwoods’ 130-year heritage while introducing a flexible design system ready for digital transformation. The final outcome successfully bridges the brand’s proud history with a vibrant future of innovation.

Zillwoods is one of the UK’s oldest and most respected signage companies, trusted by global brands for over a century. With a reputation for high-quality craftsmanship and cutting-edge production, the brand required a refreshed visual identity that could honour its heritage while positioning it as a forward-thinking industry leader. Milktree was commissioned to create a complete rebrand, from logo design and colour palette to brand applications and digital assets. The result is a vibrant and professional identity that reflects precision, creativity and trust.

Challenges

Zillwoods needed a contemporary brand identity that could reflect both their century-long heritage and their modern expertise in signage and fabrication. The challenge was to design a system that would feel timeless yet progressive, recognisable across all mediums from physical signage to digital branding.

Solution

We developed a clean, vibrant and dynamic brand identity that captures the essence of Zillwoods’ craft and innovation. By creating a bold monogram and versatile colour system, the new design ensures instant recognition while celebrating the company’s heritage and forward-thinking values. The outcome is a confident, cohesive identity ready for the next generation of signage.

"Milktree delivered a brand identity that perfectly reflects who we are – experienced, creative and proud of our craftsmanship."

Zillwoods

Director

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