EJW Concrete Structures

Overview

A modern identity and website for a leading concrete construction specialist, crafted to mirror strength, precision and trust.

Website

Deliverables

We developed a complete brand identity for EJW Concrete Structures from scratch, including a minimalist logomark inspired by architectural precision and engineered strength. The visual language captures durability and trust, forming a distinct presence across on-site materials and corporate communication.

The identity is grounded in a bold palette of Night Blue, Electric Blue and White, representing reliability, innovation and clarity. Typography was selected for its geometric precision and legibility, balancing modern design with industrial confidence.

We designed and developed a clean, conversion-driven website that highlights EJW’s capabilities, expertise and large-scale project experience. The interface is modular, minimal and built to deliver an effortless user experience across all devices.

From construction site signage and ID cards to large-format banners, we designed a cohesive system of brand applications that ensures visual consistency across every physical and digital touchpoint.

EJW Concrete Structures is a UK-based construction company specialising in large-scale concrete projects, from groundwork to complex structural frameworks. The team approached Milktree to develop a complete brand identity and digital presence that would reflect their experience, reliability and high professional standards in an industry built on precision and performance. Our goal was to design a clean, confident and enduring visual system that could translate seamlessly across both physical and digital environments, from site signage to ID badges and a sleek, responsive website.

Challenges

The primary challenge was to craft a design system that balanced strength with sophistication. EJW’s existing communication lacked modernity, and the brand needed a clear, confident identity that could build trust in both B2B and on-site environments.

Solution

We built a brand rooted in clarity, structure and endurance. By combining a minimalist architectural form with a powerful typographic system and bold blue palette, we created a visual identity that feels engineered yet timeless. The website extends this identity digitally, offering a sleek, performance-optimised platform that reinforces EJW’s credibility and precision.

"Milktree understood exactly how to represent our brand — strong, professional and built to last."

EJW Concrete Structures

Director

The Olive Tree

The Olive Tree -

In the restaurant world, a digital presence can make or break bookings. The Olive Tree needed a website that was not only beautifully designed but also functional as a lead capture system. Milktree delivered an industry-standard design, complete with booking integration and supporting campaigns to drive consistent reservations and enquiries.

- Zillwoods

Zillwoods is one of the UK’s oldest and most respected signage companies, trusted by global brands for over a century. With a reputation for high-quality craftsmanship and cutting-edge production, the brand required a refreshed visual identity that could honour its heritage while positioning it as a forward-thinking industry leader. Milktree was commissioned to create a complete rebrand, from logo design and colour palette to brand applications and digital assets. The result is a vibrant and professional identity that reflects precision, creativity and trust.