Restaurant AO

Overview

A refined and modern website for Restaurant AO by Daniel Rogan, crafted to mirror the restaurant’s exceptional service, precision and artistry. The new digital experience elevates AO’s presence to match the fine-dining excellence it delivers.

Website

Deliverables

We created a clean and minimal website that prioritises elegant visual storytelling. Large-scale photography, subtle transitions and ample white space allow the food and craft to take centre stage. Every section was designed to balance sophistication with functionality.

The new site includes a seamless digital menu system and a frictionless booking flow integrated directly with the restaurant’s internal systems. Guests can now browse tasting menus, view sample dishes and reserve tables with ease from any device.

The user interface was designed for clarity and efficiency, ensuring a premium feel without compromising accessibility. With fast load times and optimised navigation, the website delivers a smooth and inviting experience for all visitors.

Since the relaunch, Restaurant AO has seen a significant boost in website performance and engagement. Sessions increased by 400%, page views by 564% and new users by 347% within the first 30 days of launch. These results have translated directly into higher booking volumes and stronger brand visibility.

Restaurant AO, led by renowned chef Daniel Rogan, is a modern British fine-dining restaurant based in Southampton. With a focus on seasonal ingredients, refined tasting menus and a relaxed yet sophisticated atmosphere, AO has built a reputation for quality and detail. Ahead of its grand reopening, the AO team approached Milktree to redesign their website to meet modern standards and reflect their commitment to exceptional service. The goal was to create a digital experience that would feel as refined as their dining experience while making it easier for guests to explore menus, book tables and engage with the brand.

Challenges

The existing website did not reflect the quality or ambience of AO’s dining experience. It needed to be restructured to improve usability, highlight key offerings and ensure the online presence matched the refined and creative spirit of the restaurant. The challenge was to design a digital experience that felt as considered and elegant as the dishes themselves.

Solution

We designed a contemporary, photography-led website that communicates craftsmanship, confidence and calm. By focusing on structure, typography and content flow, we created a digital space that reflects AO’s precision and hospitality. The result is a modern, intuitive platform that captures the essence of the restaurant and drives real business growth through enhanced engagement and bookings.

“The new website perfectly captures our ethos. It feels refined, modern and truly represents the AO experience. Since launch, we’ve seen a strong increase in bookings and engagement.”

Daniel Rogan

Chef Patron, Restaurant AO

Zillwoods

Zillwoods -

Zillwoods is one of the UK’s oldest and most respected signage companies, trusted by global brands for over a century. With a reputation for high-quality craftsmanship and cutting-edge production, the brand required a refreshed visual identity that could honour its heritage while positioning it as a forward-thinking industry leader. Milktree was commissioned to create a complete rebrand, from logo design and colour palette to brand applications and digital assets. The result is a vibrant and professional identity that reflects precision, creativity and trust.