The Olive Tree
Overview
The Olive Tree is a modern Mediterranean restaurant in Southampton. They needed more than just an online menu—they needed a website that worked as a full lead generation system. Milktree designed and developed a sleek WordPress site on Elementor, integrating a 3rd-party booking system and creating a funnel that converts browsers into diners. Paired with email campaigns and ads, the site has become the engine of their customer growth.
Deliverables
WordPress Website (Elementor)
3rd-Party Booking Integration
Email Marketing Campaigns
Performance Marketing
In the restaurant world, a digital presence can make or break bookings. The Olive Tree needed a website that was not only beautifully designed but also functional as a lead capture system. Milktree delivered an industry-standard design, complete with booking integration and supporting campaigns to drive consistent reservations and enquiries.
Challenges
The Olive Tree needed to compete in a highly competitive local restaurant market. Their old online presence was not optimised for conversions, and without a proper booking system integration, they were losing opportunities. The challenge was to design a website that not only represented the restaurant’s high standards but also worked seamlessly as a reservation and lead gen funnel.
Solution
Milktree built a modern WordPress website using Elementor, designed to match the restaurant’s premium positioning. We integrated their 3rd-party booking system, ensuring a smooth journey from website visit to confirmed reservation. To fuel the funnel, we launched targeted email campaigns and paid ads, successfully driving new customer bookings and enquiries. The results? ✅ A fully functional booking system integrated into the website ✅ Increased reservations through digital channels ✅ Successful email campaigns driving repeat visits ✅ Paid ads generating consistent new leads at strong ROI
Erald V
Owner, The Olive Tree Southampton
