Police Mortgages

Overview

Police Mortgages is a trusted UK mortgage advisory brand specialising in serving police officers and their families. With an established reputation but an outdated digital presence, they needed a refreshed brand and a high-performing website without losing the SEO authority they had built over the years. Milktree delivered a total transformation: a modernised identity, a smarter WordPress website, and a carefully managed SEO migration that safeguarded rankings while driving huge new growth.

Website

Deliverables

Brand Identity Refresh

WordPress Website Rebuild

SEO Migration & Optimisation

Conversion Copywriting & Content Updates

Police Mortgages already had the trust of their audience, but their brand and website didn’t reflect the quality of service they provided. They needed more than a cosmetic refresh they needed a digital overhaul that could drive leads, grow visibility, and keep their niche positioning intact. Milktree rebuilt their brand and website from the ground up, with SEO-first thinking to ensure performance gains from day one.

Challenges

Police Mortgages faced a double challenge: their brand identity was outdated, and their website was underperforming in both usability and search visibility. At the same time, they had a wealth of strong SEO rankings that couldn’t be risked during a rebuild. They needed a partner who could deliver a modern, trustworthy brand experience while keeping every technical ranking signal intact.

Solution

Milktree executed a full rebrand and website relaunch. We developed a refreshed visual identity designed to resonate with their police audience, paired with a modern WordPress site built for speed, clarity, and conversions. On the technical side, we carefully migrated their legacy SEO structure protecting existing rankings while positioning them for long-term organic growth. The results? ✅ 11,000+ new users within weeks of launch ✅ 300% increase in organic traffic ✅ Longer time on site and higher user engagement ✅ A trusted brand image that finally matched their reputation

Milktree transformed our brand and website without losing what made us strong in the first place. The new site is faster, smarter, and brings in more leads every day. Our SEO didn’t just stay safe it’s performing better than ever.

Chris Schutrups

Director, Police Mortgages

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