Playing The Field
Overview
Playing The Field is a vibrant UK festival that celebrates live music, community, and unforgettable summer experiences. While the event had a logo and some brand guidelines in place, they needed a digital home that could keep up with their ambitions. Milktree stepped in to design and build a full WordPress website—modern, bold, and equipped to handle bookings—that set the stage for future growth.
Deliverables
Website Design & Development (WordPress + Elementor)
Booking Platform Integration
Content Layout & Festival Information Architecture
Responsive & Mobile-First Experience
With their next big festival approaching, Playing The Field needed more than just a landing page. They wanted a full-featured website that could capture their brand energy while making ticket sales seamless. Milktree delivered a dynamic site on WordPress with Elementor and integrated booking functionality, turning their vision into a high-performing festival platform.
Challenges
Playing The Field’s previous landing page was underwhelming—difficult to navigate, limited in design, and not built to convert visitors into attendees. They needed a platform that could not only showcase the excitement of their festival but also handle practicalities like ticketing, scheduling, and vendor information.
Solution
Milktree created a bold and engaging website that captured the spirit of the festival while delivering on function. With Elementor, we designed a site that was visually expressive, easy to update, and optimized for all devices. The seamless booking integration meant fans could secure tickets without friction, resulting in a 50% increase in leads compared to their old landing page.
Gary Bennetton
Director
