HMO Checker
Overview
HMO Checker is a SaaS platform built for landlords and property investors, designed to simplify and streamline the process of managing Houses in Multiple Occupation. They came to Milktree with a product vision but no system to capture or convert demand. From website to CRM, we built a complete growth engine driving high-intent sign-ups and laying the foundations for scalable subscription growth.
Deliverables
WordPress Website (Conversion-First)
Custom Waitlist Funnel
Performance Marketing
CRM Setup & Marketing Automation
With no digital infrastructure in place, HMO Checker needed more than just a launch website they needed a funnel. Milktree created a conversion-first WordPress site, a custom waitlist system, precision-targeted Meta Ads, and a full CRM setup with email and WhatsApp automation. The result: a scalable growth engine that delivered thousands of early sign-ups at industry-leading acquisition costs.
Challenges
HMO Checker was starting from a blank slate. With no existing brand assets, website, or marketing funnel, they needed to validate demand quickly while building a scalable foundation for growth. The challenge was not just to generate leads, but to ensure they were high-intent and ready to convert into paying users.
Solution
Milktree built a full-stack growth system: 1. A WordPress website designed for conversions 2. A custom waitlist funnel to validate early demand 3. Meta Ads campaigns optimised across Reels, carousel, and image formats (with Reels driving CTR above 1.1%) 4. A CRM-powered nurture journey with automated emails, WhatsApp touchpoints, and smart sequencing The results? ✅ 1,500+ early sign-ups from the V1 campaign ✅ Best-performing ads delivered CPA between £3.79–£5.55 ✅ CTR above 1.1%, with video formats outperforming static ads by 3x ✅ Scalable system primed for V2 growth at CPA under £12 With a complete growth engine in place, HMO Checker is now moving from early traction to subscription-ready scale.
Edward Kercher
Founder, HMO Checker
