Flexibuy Vans

Overview

Flexibuy is a commercial vehicle leasing and rental platform that needed a functional, conversion-focused website. They wanted more than just a digital brochure they needed a system that could guide buyers to the right van and seamlessly generate leads. Milktree designed and developed a new WordPress site with a custom archive system that simplified search and funneled users straight into enquiries.

Website

Deliverables

WordPress Website (Elementor)

Custom Van Archive Search System

Conversion Funnel Integration

Performance Marketing

Flexibuy had a strong fleet and growing demand but lacked a website that could do the heavy lifting. With no brand book and only a logo in place, they needed a digital presence that felt cohesive, modern, and built for conversions. Milktree created a fresh WordPress website with a van archive system that became the backbone of their lead generation funnel, helping customers find the right vehicle by brand, size, or even electric models.

Challenges

Flexibuy were relying on ads but their old site couldn’t convert traffic into meaningful enquiries. Customers struggled to filter through available vehicles, often leaving without finding the right van. The brand needed a website that was functional, intuitive, and capable of serving as the central hub of their lead generation strategy.

Solution

Milktree built a fresh, modern WordPress website using Elementor, designed around usability and conversions. At its core, we implemented a smart van archive system, allowing buyers to filter vehicles by make, model, size, fuel type, and more. This created a clear funnel from search to enquiry. Paired with precision-targeted ad campaigns, the new website transformed Flexibuy’s online presence into a powerful lead engine. The results spoke for themselves: ✅ 257 qualified leads from just £840.55 in ad spend ✅ Cost per lead at £3.27 over 60% lower than industry averages ✅ CTR: 2.89% | CPC: £0.27 | CPM: £7.78 ✅ A 57% drop in cost per lead compared to previous campaigns

Milktree gave us more than a website they gave us a lead machine. The van archive system makes it easy for customers to find exactly what they want, and the campaigns have filled our pipeline with serious buyers. It’s changed the way we do business.

Felix Reeves

Director, Flexibuy Vans

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