Bluestone
Overview
Bluestone, a national mortgage brokerage, needed their brand to connect with today's changing market. We transformed their existing brand identity into something fresh and modern, creating digital and print materials that helped boost engagement by over 20%. Our work helped them stand out in a competitive industry and connect better with both clients and brokers.
Deliverables
Digital design materials
Print marketing materials
Trade show signage
Social media infographics
When Bluestone approached us, they knew their brand wasn't quite hitting the mark anymore. The mortgage industry was shifting, and they needed to shift with it. Rather than starting from scratch, they wanted to build on what they already had – keeping the best bits of their brand while making it feel current and relevant. They needed a partner who could breathe new life into their identity without losing what made them unique. Industry
Challenges
Bluestone's main challenge was clear: their brand felt outdated in a rapidly evolving market. While their service was excellent, their visual identity wasn't connecting with modern customers or brokers. They were losing ground to competitors with fresher, more appealing brands. The disconnect between their quality service and dated appearance was holding back their growth. They needed to look as professional and forward-thinking as they actually were.
Solution
Bluestone's main challenge was clear: their brand felt outdated in a rapidly evolving market. While their service was excellent, their visual identity wasn't connecting with modern customers or brokers. They were losing ground to competitors with fresher, more appealing brands. The disconnect between their quality service and dated appearance was holding back their growth. They needed to look as professional and forward-thinking as they actually were.
